Quoted from rubberducks:

Assuming this is a serious attempt to make decent pinball machines (and I don't assume that):
According to the LinkedIn pages, two of the engineers are fresh out of university - 1 year and 2 years respectively. Neither they nor the others seem to have any industry experience.
Whilst that doesn't necessarily mean that they will lack talent or will have insufficient experience for it not to inhibit their work in a general sense, how many people that green are going to be able to turn JPop's rootless, gushing ideas, doodles and dioramas into real, functioning pinball machines?
More importantly, how many would have the confidence to be able to tell him, "no [this is bullshit, it won't work]"
The principle of the company claims to know what he's getting into ... does he really? Maybe with JPop. Maybe not with turning JPop's 'creations' into something tangible.
But who knows ... everyone and their mother seemed to want to trash AP. Their JPopless Houdini looks pretty good now. But then they hired experienced pinball people to clear up the mess.