I made a lighted shooter rod last fall, so have gone through this process. First let me say, you now have options. When I did it a year ago, it's because Stern was hopelessly out of stock and I didn't want to wait. I purchased the Modfather's shooter rod, with the Amber part already mounted. I had seen paperweights like you have found at Amazon but the scale was always a bit too big for me. The Stern amber is about 2-inches long, and all the other types are 3 or larger. Not a big deal, but I decided to go with the Modfather's for that reason. It was $99. As far as the shooter plate drilling goes, it was easy and I even posted a schematic of what is required in this thread last year. Basically drill two holes in the aluminum for 3mm or 5mm LEDs, about 8 feet of wire, (red and black), two resistors (I used 150ohm 1/4 watt) and a node board connector shell. Reminder that you also need to cut a slot into the backplate, to allow the wires to exist the area without being crushed. At the end of the work, your LEDs are integrated into the software, so that they interact visually with the game play itself. This is because you plug into the specific cabinet node board that Stern's was designed for.
Last note: carefully mark your cabinet with blue painter's tape BEFORE you remove the old shooter plate, so that you can align the new shooter plate in the exact same place. This will save you significant time getting your manual shots adjusted correctly and the tip of the shooter rub dead-center as shipped from factory.
Refer to my pictorial: