First off, upper management should never have thrown him under the bus like they did. Why was he the one to present this alone, where was the support? Where was Jack or Joe or Pat or Keith? I find it hard to believe that they did not know this was going to blow up big and ugly.
Second, why publish this when they knew he would be at a show with may folks with deposits down, who they had to know were not going to be happy. That is not how you should treat someone, Eric deserves better and to me it only made them look worse (at least folks got a last chance to play with the three concentric disks).
Third, I feel bad for Eric (and Keith) that they can't make this work, I am sure he was proud of it, and it was super cool. I have to think that 99% of the suggestions and alternatives they that have been throw out have already been assessed by the JJP team. I sure hope, that they have spent a lot of time trying to making this work and this was very much a last resort, but again, show a united front, don't take your new hot designer and hang him out to dry.
On a positive note, for those not happy and want to get out, there are quite a few games to look at Iron Maiden, Houdini, TNA . . .