Maybe JJP spent too much time on pinside with the flippers frenzy we had for 2 years. Some people might have paid a lot for some games because of the FOMO but it's not the majority and this will not last. A few years ago JJP were all about bringing competition and innovation. Looks like they just priced themselves out with this one. $12000 is a lot of money. Not so much innovation and clearly charging more than any other.
Keep thinking an SE model could have save this one.