Seriously though, what was IHOP thinking?
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It's a nice stunt from the crew at Droga5, but my question is why push to enter such a crowded market now? 10 years ago you had far fewer players in most areas. Now there's the BK/McD/Wendys contingent, Sonic, Five Guys, Smashburger, In & Out, etc....odd decision to enter such a crowded field.
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