Quoted from PanzerFreak:
Theres more Stern owners out there and fans so that's why I think Deadpool won best callouts and Iron Maiden won best rules (lol) and GOTY.
One issue with the TWIPYs is that it can become a popularity contest.
Deadpool winning ANYTHING was a tragedy when IM and POTC were in the running. Pirates definitely should have won callouts with the amazing work that Gibbs did for the game... although I do wish there was a little more humor in some of his dialogue but chalk that up to bad writing.
The rest of the awards shook down pretty much as expected. When you get a game designed by one of the best pinball players of all time the rules and layout are going to be top tier.