It's a very good trailer oh yes it is.
They went to a production company to get it and it probably cost a fortune to produce. Investing in advertising is always a smart play.
I don't see the trailer at sites or blogs or youtube. I just saw when I got JJP's email. Or they have a media plan that will start soon or they should get one. Just the trailer isn't enough, you need that people be able to see it (not pinsiders).