That is the type of video trailer they needed for the launch of "Dialed In" at Expo.

That's the best pinball video promo I've ever seen. It definitely is a missed opportunity that Dialed In didn't have something like that ready for Expo.

Dim the lights, a little bit of theatrical fog, the video, and then pull off the cover of dialed in.
An easy extra 100 sales.
...great video. Now that is marketing.

Wow awesome video!

3 years too late though just like th was...

Three years yes except they want to sell Black Arrows

If sales were good they wouldn't have to make a video or black arrow edition. Guess they will try anything to boost sales....

Also I love the voice over about the modes that includes "attract mode" he he he

I'm sure selling more Hobbits will help fill production line time until Dialed In is ready to go, especially since they have an auxiliary line setup to run WOZ

That is a masterpiece.

Very nice.

Pretty cool.

Totally agree. He needs to make this a standard thing. Video before release. The video is awesome. Makes me want to go home and play TH.

Bad ass game fellas - bad ass!

Fantastic video but being that it is on JJP youtube pg I don't see it bringing in new buyers

I'll bet it will be embedded in their public facing web sites - facebook, etc to get to potential pinball customers.

Good effort. Love stuff like this

they really need one for Dialed In.
They did that TH video with very little budget and it looks great. Why TH and not Dialed In? I'm not sure i understand the marketing over there.

Did anyone notice that a final wizard mode is not mentioned? I hope that does not indicate that plans have changed.

Debbie Downer, or perhaps, Bob Bummer

I am going to wait for the 8k price tag! But love the vid!

Yeah I notice that too. "Three epic wizard modes" is what was said on the video.

It's probably because they are building and selling Hobbit's right now and Dialed In is at least 6-9 months from shipping in quantity. They need to keep the factory busy until then. $250 refundable deposits on Dialed In aren't going to be enough.

Does anyone actually think Keith won't have a final hard as hell wizard mode?

I don't necessarily have a cut off date in mind with Hobbit code. He continues to make enhancements and improvement on the platform for years (and at a good steady clip). So if he wants to keep improving the game (like WOZ) keep on going.

I no longer question Keith. He's the man.

Awesome video! really professional. One complaint. Who plunges like that guy? lol.

You guys don't get out much do you?

I always thought this one was very professional and it was 20 years ago.

And "scoring", always a good thing in a pinball machine.

WTF? Are all the clocks broken and calenders hung upside down at JJP??? Hobbit vid now? As opposed to say...oh, I don't know WHEN THE HOBBIT WAS ANNOUNCED??? At this point it's just silly.

Old news for pinsiders - yeah maybe. But didn't they just start shipping earlier this year? Many people that aren't pinsider's may have no idea that this pin even exists at all.

They want to sell Hobbits. Cool video meant to promote Hobbit is released while preorder games are finishing and Black Arrow games, for which there can be no preorders other than any since Expo, are preparing to hit the line. Dialed In, while getting more attention from potential customers at the moment, is still months from the production line.
Huh. You're right, it makes no sense.

It kind of makes sense as all of the Hobbits to this point were pre sold LE's that were sold out to owners and distributors long ago. Aren't the last of the preorders finally being delivered this month? Now they are finally able to accept new orders which is why you are seeing advertising.

Never underestimate the power of brand salience and its influence on a consumer purchasing decision. This video is as much about the JJP brand as it is about the machine itself.

And it couldn't have appeared at a more opportune time immediately after the expo to appeal to the broader consumer.

Good strategic marketing move from JJP.

Guys, there's more to pinball than Pinside. Believe it or not, there are people out there who are an audience for this game that don't know it exists, or have heard about it or seen it but don't know anything else about it. Casuals.

The trailer we did for Alien for instance was aimed more towards this audience here at Pinside, or hardcore players, gameplay focused, not a lot of explanations. No narrator! This is smartly packaged for a wider audience, it's like a full on movie trailer, it breaks it all down. I presume they have a PR campaign designed to disseminate it. LOTR fansites or something, I dunno, they've done market research I'm sure.

And the timing isn't that strange for a mass market play. Non-pinheads don't want to pre-order shit. You need to wait until you have the pre-orders shipped, and you're able to stock inventory, or keep your distributors in inventory at least. People want to buy it and have it shipped.

Or maybe it's just late, I dunno! But I'm just saying, it's not a bad time to make that play.

That promo was beyond anything I have seen in pinball ever. This is the new benchmark on how to do a video. Goosebumps!

It's a very good trailer oh yes it is.
They went to a production company to get it and it probably cost a fortune to produce. Investing in advertising is always a smart play.
I don't see the trailer at sites or blogs or youtube. I just saw when I got JJP's email. Or they have a media plan that will start soon or they should get one. Just the trailer isn't enough, you need that people be able to see it (not pinsiders).

Full agree to Aurich: The target of the commercial isn´t the usual pinball player, it´s for the none playing masses.

Just think, this nationwide at primetime. Extreme expensive, but that would be a massive increase of TH orders.

Do you really think non pinheads are going to pay JJP prices

Awesome, thanks for posting. Showed it to my wife, need her buy in also need to make room.

Why not? Probably plenty of rich people out there that aren't pinheads. I've seen machines sell for stupid prices on ebay. I doubt that a pinhead paid $7500 for the STTNG that sold on ebay:

ebay.com link: STAR TREK THE NEXT GENERATION PINBALL MACHINE SUPERB LED amp NEW DMD DISPLAY

When I saw Jack speak recently, he said he doesn't go out to promote games much because they are always months behind, fulfilling pre-orders, so why go out and drum up new sales when there is 6-12 month wait.

Hobbit is almost caught up, NOW is the time you start pushing it. So I don't have a problem with a video like this being released now. I just wish Dialed In also had an industry reveal video.

Absolutely. JJP prices are much more likely to be paid by non pinside folks. We used to have people select a new Stern title for their game room for no better reason than it fit the theme of the room or matched the color of the pool table felt. I'm thinking of Sharkey's here but the principle absolutely applies.

i think that you would be really shocked to know how many "non pinheads" own Wizard of Oz or The Hobbit. especially Wizard of Oz, this game just appeals to a much, much larger audience than pinball players. I currently have two different clients that are only into pinball now because they saw a Wizard of Oz and loved the art, light show, and style of the game. I would be willing to make a strong suggestion that more Wizard of Oz pinballs are owned by people that never heard of pinside than you think.

Too late?
You never know.
This video might boost JJP sales for all those new potential owners who were NOT around 3 years ago.
More than people realize.
JJP needs to jumpstart his sales into the holiday season, while he prepares to produce DI down the road.
I do wish the best of fortune.
He probably should do one for WoZ as well since the game is solid now.
Might also have great results.
Otherwise he may start to regress in terms of desired income to meet required production costs and maintaining the company.
He needs the profit, unless people continue to do more of the pre order DI "midnight madness".

Still not sure how many versions there are of TH now.
4? 5?
Standard, LE, "Rad Decal" LE, Smaug, Black Arrow?
I am still having a problem understanding some of the differences if any, other than artwork, trim, a piece of glass, the dragon color, and price.
Any JJP fanboys want to illuminanti this confused old collector without me going through an entire spreadsheet?

Agreed, WOZ is a phenomenal theme which transcends pinball.

Anyone with children or a sense of nostalgia is immediately attracted to the game.

Absolutely - I was a non pinhead 2 years ago until I saw WOZ and went to buy it, and saw what I though would be better for me - the hobbit - and bought that.

EDIT: And I am very glad I did get the Hobbit. The pin is so great now I am going to circle around and get that WOZ I wanted.