Quoted from CapitolAuctions:
If you buy a brand new TV, computer, stereo, video projector... that is broken, I do not think anyone is coming to your house. You would have to return the item for an exchange.
If any pinball manufacturer was to offer in home service, they would have to pass that cost on to the consumer. That might make a $9K machine an $11K+ machine.
It does stink when an item does not work when purchased new, but the same thing happens with Sony, Panasonic and every electronics manufacturer.
I guarantee you that if you have a TV, stereo or projector that costs anywhere near $9k, someone is coming to your house if it needs to be fixed.
If you are talking disposable consumer electronics (probably under $1k), I agree with you. But that's not a fair comparison to a new pinball machine (which is a commercial not consumer product).