Quoted from Mike_J:Take the 12.5K, non-refundable, at the time the order is placed and all of this bullshit is eliminated.
Completely agree with this..
JJP could offer the CE versions for sale direct for the first 72 hours after the release for those willing to pay for them (non-refundable) at that time. Do you limit this to one per person -- that's debatable. I would say yes. However, I can understand the argument against that. Many will land on both sides of that argument.
After the direct sales period, the remainder are provided to the distros to handle accordingly. I would suggest non-refundable deposits like JJ was going to do. This keeps people from jumping the gun and taking spots from those who really intend to buy the game but need time to arrange the funds. This again will stir up some debate. I agree with non-refundable deposits but others will not.