i don't think ops and pinheads will be the majority purchasers on this one. Much as Mustang was showing up in Ford dealers, the Domino's pin, and the JBM beer re-theme are aimed somewhat towards corporate entity buyers.
AT&T, Rogers, FIDO, and countless other cell retailers when i am walking through a mall they are all about gimmicks to draw you in but they all look the same , nothing really makes them stand out from one or another. If one of the retailers were to place a machine in a store as a draw, i would bet they would see an additional 20+ people a day in the door they normally wouldn't see. of those 20 , 3-5 will end up with a new phone cell contract. If that was the case that machine would pay for itself in a year without a single quarter being dropped into it. If a large retailer "buys" into it and believes it would work as a draw and and commits a tiny potion of their national ad fund towards it , they could sell it out overnight. Very well could be a brilliant idea, and i hope it works out in JJP's favor. i am dissapointed in the reveal also, the crappy video quality , price point and meh theme.
waiting on JJP #4.........