Quoted from FlippyD:

This game... Or some upcoming game, needs to tie into an app on your phone.
Imagine getting an alert: "Hey BOB, pinhead JEK just beat your Grand Champion score on Dialed-In at Bill's Barcade on Broadway."
Followed up with a location or operator customized message: "If you can beat JEK within the next 5 days Bill's Barcade will give you a --FREE SODA AND FRIES--"
Or how about this one: "Hey PAT, come back to Bill's Barcade and get a free game on Dialed-In. Offer expires in 7 days."
Or maybe even: "Player JEK has invited you to compete 1v1 at Bill's Barcade on 10/1/16 @ 8:00pm. Do you accept this challenge?"
---Insert Meme Guy Accepting Challenge Here---
Pinball manufacturers need to try and start winning the hearts and minds of people who have not only grown up with the internet, but social media also. The only way to do that is by integrating peoples phones into the games somehow. This also would give operators new marketing avenues and potential for revenue growth. Could Pat Lawlor and Jersey Jack be the first to successfully explore this? I guess we'll find out soon enough!