Here are some thoughts on where JJP might be heading over the next few years...
A good business strategy these days is to focus on quality and brand building and start off focusing on the high-end customer while building up a company (more profit margin). Emphasis on customer experience, reliability and generating lots of good will.
Then, when sales (profits) reach a certain height, strike into the broader market with something everyone can afford. If you have been following the modern car industry in recent years, this is exactly what Tesla has done and is in the process of doing.
I agree that JJP is taking the high-end now (SW LE sales are done once JJP POTC standard is released if not already - just compare them side to side). But there will come the day when JJP will surprise everyone with a release for the broader market - it's just a matter of time.
I support all companies and just want each pinball machine to be the best it can be, each one operating within a healthy and competitive industry.
It's time to step it up Stern because it's just a matter of time - real competition is coming sometime down the road and not just at the high-end of the market. Competition is good for everyone so looking forward to see how it plays out.
What do you think JJP's longer-term business strategy is?