Quoted from Rondogg:
JJP has done an amazing job with themes very few people care about. Imagine what they could do with an all time great theme. They would have sold 3x the number if TH or WOZ was an HP pin. Destroy the Horcruxes to get to Voldemort Wizard mode? Quidditch Multiball? Forget it, it would have been an instant classic.
I couldn't agree more. If they ever do a home run theme they would crush it. Potc and Toy Story are just ok
Like you said, Beatles, 007, Harry Potter etc
Theme matters a lot
And Tiger adds, Fast and Furious, Xmen all stars, Resident Evil, Guardians of Galaxy
Blade runner, Haunted House
Or go down with ship on Muppet type themes