Totally different situation. JJP was starting a company with full community support saying we wanted something better than we were getting from Stern (see the LOTR LE saga). He wanted 1,000 preorders with deposits before moving forward (as proof of concept) and he got them, because we wanted something better. Years of cheapening games from Stern and pent up demand for a full featured super game drove WOZ...then he knocked it out of the park.
WOZ is nostalgic for everyone, in some way or another, pretty much. It is deep entrenched in Americana. There are museums with WOZ stuff in it. Tons of chicks dress up as either a girl next door (or sometimes the opposite) Dorothy for Halloween or costume events. Almost every fantasy based tv show parodies WOZ closely still (Happily Ever After, Supernatureal, Doctor Who, ETC).
Even still, the WOZ theme cost sales for JJP (in sure it generated some sales on theme as well, of course, there are WOZ collectors). Lots of people didn't jump onboard due to theme. It'll be worse with Toy Story. No chance of JJP getting 1,000 pre orders at a $1,000 deposit each on Toy Story today, he got this for WOZ.
Just think how bannanas everyone would go if JJP did Guardians of the Galaxy or something that truely is a hot licensed theme right now.