IMO, one way for JJ to compete vs Stern is to produce what Stern won't, a Widebody pin. Create a niche within a niche market. Kinda like Atari did in the 70s. Once they get their feet under them and producing at a competitive rate, then start mixing it up. They also need to be innovative since they are the new kid on the block. Just my 2 cents. I hope this means good things for the company though.