Quoted from FrankJ:
Really? You think the salesman in Jack will let him keep quiet that long? I think it would be great if he did, but the man just has too much energy/excitement to hold it all in.
How would this undermine what people want? I get why Stern doesn't publicize future releases. They don't want to cannibalize current sales. But as a consumer, wouldn't you want to know what the next releases will be, so long as they aren't taking money for them?
If Jack doesn't feel like it will hurt Hobbit sales, I'd prefer to know what Pat's game will be like sooner than later. I don't want to have to pre-order it, but that is different from building a little hype.
Actually, the cannibalize sales things could work both ways. If you believe enough in your products as compared to your competitors, you could release info about current and future games as a way to prevent people from buying games from other vendors. For instance, if Jack thought, "people would be more likely to save money and buy Pat's game if they don't spend their current funds on TWD Premium" then maybe it makes sense to release info. With as many other makers as there are now, you need to think about cornering the market to your company, which is not necessarily just your current game. At $7K+ per game, makers need to realize the home collector market is not infinite in either money or space.
I wouldn't view JJP as any less of a "real big boy company" if they pre-released upcoming game info, as long as there is no reliance on pre-orders. With the shitstorm brewing with Jpop and DP, Jack picked the best possible time to graduate from the boutique pre-order model to a legit pay-at-release strategy.