Initially, I think it was all home grown funded. And then obviously from his pre-orders. This should not be taken negatively. This is the next logical step, and the only way he can propel his business forward. He needs the capital infusion to expand his business, and the ability to further invest in game development. Plus, I'm sure Jack realizes the appetite for "pre-order" is not what it once was.

Despite the bad press some give Jack, this shows he making smart business decisions, and looking towards the future.

Let's just hope the demand/market for all these manufacturers stays strong....

That's how the business world works. If JJP is going to survive, he has to put profits first. And Yes, costs rise (but so has most items...).

And for those that complain about costs....Most companies move it overseas, and still charge you the same or move. To have this still in the USA, considering the amount of labor involved is incredible.

Nope. I'm sure they looked over his profit margins; and wanted to see a proper ratio.....