You must really know your shit if you can figure out the manufacturing cost in another country for a bill of materials from unknown suppliers and then know what the pricing structure should be to keep a fledgling company afloat and pay back development and ongoing costs in one of the most expensive cities in Australia.
I can't compete with that. I only know that the Fathom Classic is the same price as a Stern poput pro here and the Mermaid is the more that a thousand dollars cheaper than a Stern Premium, but i get free delivery instead of paying $300. They are also doing free delivery stateside to your distributor, which no US company does for us over here as far as i'm aware.
Despite the welcome lack of ramps it's still a pinball machine that needs to be built.
A GnRle is $16,850au ex Melbourne here. A Mermaid is $11,500 delivered. Is that 50% less expensive?