Would I buy one? No. I'm poor. Do I think its a 20k game? No.
Is it the equivalent to a HoMe VeRsIoN? Absolutely not. Sure they aren't the most innovative mechs in the world but theres a lot of mechs that cost a bunch of money in this game. I would bet anything the BOM on this game (not even taking into account the license) is much higher than standard stern LE's and Premiums. The licensing fees have to be astronomical too on top of that.
I think the game does look really fun to play. I love the look of the shots and flow from what we've seen and of course I have nothing but faith in Elwin's designs. Personally but my biggest concern (besides the cost) is what will the code and assets be like? I'm already scared about Stern being hamstrung on assets on the gomez version. This is not only multiple movies, but multiple actors and generations. Would love to play this game, but zero interest in owning one, even if I had the means. Also the art looks even worse than on the Gomez version (Gomez art is better than its given credit for, but its still not great). Again, I blame the licensor for that.