Quoted from SimonBaird:

Agree 100% Stern's entry into the LCD era plus there improvements in art/light/sounds over the last couple of years, puts them in an amazing position.
If they can clean house with a few of the quality issues, they will just keeping powering forward. Even the code is not as big a deal as some make out. Really the code is what keeps games like Metallica on the production line for 3 years plus. But it is the themes and total presentation that sells the games at launch. Stern has to look at Metallicas popularity and the dollars it has generated based purely on the code. They will be investing more money in this area, however it may take a little longer to find and grow the talent pool to where every game ends up with Lyman quality coding.
It's been covered before but when companies such as Highway and Dutch first announced there entry into pinball Sterns products as far as theme and art package where much weaker. Alien would of stolen market share if it had come out in 2014-2015 now Stern will have at least 1 AAA title in Starwars and possibly another for expo by the time Alien starts really ramping production.
At value for dollars nothing is coming close to a Stern pro. This is great for the hobby as it provides a somewhat affordable option for operators and an high quality entry level for new collectors.
If Aerosmith had been a more universally appealing theme, there would be nothing else anyone would be talking about. This game (pro) at a solid $1000 - $1500 less then anything else on the market, blows away the competition.