There is a large disconnect between what an enthusist thinks a pinball route is, and what an amusement route operator thinks a pinball route is.
Here is what my friend Roger says to everybody who talks to him about (operating an amusement route) putting their games at location:
"Become an amusement operator! All you do is collect the money!"
Here is what you likely don't know:
You need a large external source of money to support the pinballs you have on your amusement route.
Here in North Carolina, it is illegal gambling houses. They call them "Arcades" They call them "Sweepstakes". The illegal gambling supports your competition, and has for a generation. Amusement operators are making money with machines that bring $2000 a week per machine profit levels. (That's not gross income, that's net after everything else is taken out.)
When I worked in Kansas, illegal gambling didn't support the cost of operating pinballs, it was teddy bear cranes. Teddy bear cranes can be the backbone of your business pretty easily. No machine (other than gambling) makes more net profit at the end of the day than a prize dispensing machine like a teddy bear, or a redemption (the game gives tickets to be redeemed for prizes.) My company (the company I worked for) had 2700 'bins' of teddy bear cranes, and 31 pinballs. If there was money, we'd have had hundreds of pinballs.
Marc at Marco pinball parts said that he didn't understand operators. "You buy a pinball, operate it for two years, bring it to an amusement auction and sell it for about what you paid for it, or more than what you paid for it."
Yeah. Sounds good.
But for the $10,000 I spend for a single new Stern Premium pinball, I can buy 4-5 teddy bear cranes that will each make me more money, have less time out-of-order, and I can keep them at a location for 10-20 years without the location insisting that you 'take that piece of crap out and get me something new, or you'll find it on the curb when you come next week.'
If you have ANY attachment to the following statements:
"Yeah, but pinball machines are cool!"
"Everybody loves pinball"
"People don't have anyplace to play pinball..."
Here is a good one:
"Kids don't have anything to do in my community..."
If you have attachment here... strongly consider that your goals are not aligning with the business realities.
The reality of the business is something that amusement operators have known for years.
It's all about the hard cash that you can get right now, and the hard cash you can make sustainable.
A good brew pub location can make more than the usual sad numbers that a pinball will generate...
And this is the thing that you don't hear honestly about the reality of pinballs for money:
Your best pinball will average $200 a week through the coin slot when it's the hottest machine in the room.
Your second best pinballs will average $100 a week through the coin slot after the new has worn off.
Your 'filler pinballs' will make under $50 a week.
So your average income is stupidly low, when the machines cost $10,000 each.
If YOU own the bar, this is not impossible to manage. But you likely won't be an excellent bar owner (one set of skills) AND an excellent pinball repair guy/operator (different set of skills). So you'll put machines in someone else's bar... and you'll pay that bar owner a commission that traditionally is is 50% of the cash pan... so you'll actually see half of the above numbers.
Now, right now.
Right now, at the best locations. The best brew pubs, the best, most exciting pinball palaces.
You'll see numbers like $1000 a week for the top newest piece. $200-300 per machine being the lowest earners in the line up of six to thirty (!) pinballs.
As my friend Charles says "It won't last". But it's an amazing experience!
There is a cost here. The top pinball palaces want all of the top ten Pinside Top 100 machines (average cost per machine approaching $13,000), and they want the newest Stern's the newest Jersey Jacks (average cost per machine $9,000-$11,000). They also (since they aren't paying for it, you are) will insist that you get them a Halloween, etc... and then when that pinball is disappointing and never makes a significant fraction of what it took to buy and maintain it, you'll have to dump out of it and all your other 'loser' pinballs at a loss.
The other cost.
Service.
I've got a friend who services a top pinball bar. He shows up Wednesday morning, and works all day (8-10 hours) on the pinballs. Then he returns on Friday with parts, and can usually leave by noon, but frequently he'll put in another full day. That's 12-16 hours of skilled labor every week to support 25-30 machines at the top levels of play.
Sad thing is, even if your pinball makes $35 on average, it can still cost you hours upon hours of service time.
Finally, here is something that my friend Roger should say to anyone asking about starting an amusment route:
"Anybody can make money for three years".
For the first three years, you make modest to significant money. Maybe enough to just make it worth your while, maybe enough to be very excited...
But then.
All your machines start breaking a lot more often than when they were less than three years old.
And here is the kicker...
Your customers want all new equipment.
If your business plan doesn't make enough money for a complete equipment swap every three years (sustainable) you'll struggle, you'll go out of business.
This is why the amusement operators need such a large amount of cash in reserve to operate pinballs on their amusement routes. The other stuff makes enough money that the constant need for fresh equipment can be sustainable.
But all is not gloom and doom!
People with a passion can make impossible things happen. You'll have to work a hundred hours a week, you'll have to convince everybody around you that your vision is perfect (even when it's shaky, even when it's failing...). You'll have to be ready to have a backup plan if the market crashes and you have to get out of the business in a hurry. All that...
And yet...
With enough passion, you can transform your little corner of the world.
If you are the best in the world at what you do, the money will come, and the money can be quite astonishing.
So, I'd say, be that guy.
The guy with a vision. The guy with a passion that infects other people.
It'll be a hell of a ride, even if you only make money for three years.
(Note: Before people dogpile here with how much their machines are making, when I'm saying your pinball machines don't make much money... Yeah. I'm super glad to hear that you are doing well! But there's also the reality that you might be the guy who only makes numbers that match what I'm suggesting here.
I'm not sure that there is anything like an accurate source of average weekly income IN TRUTH that comprehensively covers the actual earnings of all the pinball machines out there. I fully respect people who are operating pinballs right now, and I admit that I've been in retail pinball sales to people's homes for a number of years now, so my figures may be quite a bit out of date.
Post here about what you are seeing in current pinball earnings!)