(Topic ID: 258101)

Is Stern Effectively Targeting the Home Market?

By Pinballer67

4 years ago


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  • Latest reply 4 years ago by 7oxford
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    #1 4 years ago

    I wonder, with the recent releases of Stranger Things vs. Rick & Morty, if we’re witnessing a further separation of the pinball market into Profit Making vs. Visionary Manufacture?

    Let’s face it: Stern isn’t going away anytime soon. The company is profitable, with an entrenched/automatic network of operators who purchase just about everything they release. And a solid – if not devoted – army of home use owners.

    And they can crank out machines like nobody's business! Nobody will argue that Stern isn't a manufacturing juggernaut. With Stranger Things, they'll bang them out immediately. Rick & Morty? You will have to wait up to 1.5 years for Scott Danesi 2.0

    But does financial success and efficiency of manufacture translate to inspired pinball design? Is Stern playing it safe and emphasizing style (and profit) over substance?

    By almost all accounts, Jurassic Park 2 is a masterpiece. Is this because Keith Elwin’s genius can thrive within Stern’s limitations of process and cost cutting? Other recent releases: Munsters; Elvira HoH; Stranger Things…arguably appear to be somewhat uninspired designs released with unfinished code (baffling, considering they were designed by legendary pin designers). We're told: “Be patient! The code will make the game great! Just look at Batman 66!”

    Admittedly, Stern games are fun and accessible – usually right away. In general, they are fast and smooth and shoot well. They have snappy sound and music, the artwork is almost always at least good if not exceptional…and they offer a decent theme – sometimes a great one (Stranger Things).

    All this said, other companies seem to be taking more chances with basic shots and layout/PF design. I argue that taking these risks translates to adding more "depth" over time for the non-Stern games. These games offer basic PF designs that take chances: Pirates of the Caribbean; Dialed In; Rick & Morty…heck, even Oktoberfest and RAZA. Companies outside of Stern seem to be trying to switch up basic design elements.

    With all due respect to the Kings of Pinball, what’s up with Stern? With the exception of Jurassic Park 2, recent releases seem to offer similar shots and layout…going back years now. Somewhat uninspired IMO.

    Why isn’t Stern taking more chances in basic design? Are they just interested in rushing games to market so they can be jammed into barcades? So they can have non-pinheads jump right in with the old familiar “fan layout?” with a great theme that draws them in…more than a challenging and unique layout with an imaginative implementation of rules and code? So that their games really FEEL different, one to the next?

    Can’t Stern do BOTH? Take some educated risks in design, while retaining the fun and silky smoothness of their implementation? And please: while you’re at it, Stern…could you please spend that extra $300-$500 in manufacturing and offer better quality components (visual or mechanical) or a toy or two that doesn’t seem like it was purchased at a dollar store?

    If Stern doesn't address this, I think we may witness a gradual slide/erosion of Stern home use owners into the growing army of pinheads awaiting what the “boutique” manufacturers (JJP/Spooky/American/etc) offer…leaving Stern to continue dominance of barcades etc. But not the Home.

    Thoughts? What would YOU like to see Stern do -- as far as: PF layout? Design? Rules? Code? Creative or managerial choices?

    #9 4 years ago

    Maybe I'm the odd man out here. And I never said Stern wasn't killing it, they obviously are. I want a bit more from them, I think they can be more creative and take more risks with layout specifically.

    To clarify: I own 3 Sterns and love them (TRON/BM 66/GoT LE).

    Some of the other Stern layouts from recent history feel a bit samey to me.

    Sure, Iron Maiden and Jurassic Park are great games. Remove Keith Elwin from their stable of designers and personally I'm a bit less interested in what they have to offer, the past couple years. Whether or not my observations that this may translate into loss of home market share is certainly debateable and - from the above support of Stern - it seems that they are nailing it and we should be happy with their offerings.

    #14 4 years ago
    Quoted from CrazyLevi:

    If the market is people who write ridiculous word salads rehashing a million other threads we have once a week that nobody reads in their entirety due to their crushing banality, the answer is obvious:
    No.
    If the market is people who want the cheapest commercial pinball machine available, and want to choose from about 10 models in production at any given time and have the machine in their home within a week, the answer is also obvious:
    Yes.

    Ouch! Well, dude...I was trying to formulate a logical, critical argument based on my "meh" reaction to the Stranger Things reveal. You know: an argument. The way thinking people used to write before one sentence ejaculations/judgements and ad hominem attacks. If you can't read more than 2 sentences, don't dictate to me how I should think or create an argument. Just move along, friend.

    I like and own many of the major manufacturers and I clearly expressed my admiration of Stern.

    I think they are cranking out machines (very well) but the thoughtfulness and "art" of their machines leaves something to be desired. Especially in the layout department. Other than Elwin, that is...

    #15 4 years ago
    Quoted from Deez:

    If you want a solid, reliable, fun, affordable game, that you can actually order and have delivered, there are only two real players Stern and CGC. Everyone else is a bunch of amateurs with homebrew and overly complicated junk. I honestly wish CGC would produce new games instead of just remakes because they have the best quality in town. Stern and CGC are absolutely crushing it. End of line.

    I disagree. I own both Tron and ACNC and have played both extensively. If I had to compare them in overall quality and thoughtfulness, I would rank them dead even...even though they are *completely* different machines in terms of feel, layout, flow, theme etc.

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