I think your basic premise is incorrect. They are trying some cool stuff. Animatronic ball eating, throwing T-Rex. Projector that projects images on the playfield. No other manufacturer is delivering games below $6,000. Lower prices means they are more accessible, not just for operators, but also home buyers.

Regarding code - I don't think you have been following the new releases. Most of these games have had a LOT of updates in rapid succession and have been basically complete within 60-90 days of launch. The 2 year Batman wait was terrible I agree and hurt the sales big time.

I think there is no debate that Keith Elwin was a game changing hire for Stern. Some of the old school guys (Gomez with DP) have also had some super fun games. I do agree that some of the designs / mechs are not as fun or inspired. Not really a fan of Borg's last two games. Look at how the Herman mech moves on the Munsters. Borg has been recycling layouts for a while now.