The entire hobby could sell more. The curse is, these things break constantly and many people have no idea how to fix even the smallest fault. And that's on top of the inconsistent seller and repair network. Personally, I don't see how anybody that is trying to make a buck operating would bother when claw and gimmick machines do so much better. I believe that Stern is fitting its market pretty close to the bullseye. Their biggest problem isn't what they are doing but IMO some of the arrogance I perceive from entities that hold licenses. The relative recent adoption of monitors and rgb lighting is IMO one of the major factors in all of this. That and the aging of the population that is willing to stay home to entertain itself rather than go out to bars.