Most definitely.
More and more pinball places are opening up all around the country with a whole new pricing structure for playing. Instead of having to dump endless dollars or quarters into the machines non stop, you simply pay an entrance fee and everything is set to free play. Play as much as you want for 1 flat fee.
You go into these places and many of them are loaded with families and kids. And they are just amazed and totally blown away by all the new technology. The LED screens and backglasses and all the bright LED lights all over the playfield. They're amazed! So it's definitely growing in popularity.
More people are also going to pinball shows too. Which is another awesome way to expose new people to the hobby and show them that they can actually purchase machines and shows them the prices for them.
That's my honest opinion anyway.