They haven't announced anything, there's nothing of substance to talk about, so I vote who cares. Show me something, and I'll see what I think of it. Until then it's meaningless.
I definitely give no shits about pinball from my childhood, I didn't care at all about pinball when I was a kid. Just like kids now definitely don't care. It all comes down to execution. Nobody (relatively speaking) cares about what Multimorphic is doing because their game packages look like amateur hour. It's all engineering, with no art direction, and you can only sell so many tech demo machines to people for $10k. If the games were compelling no one would care they weren't traditional.
Heighway did a thinner backbox already and changed the cabinet. Nobody loved either because they were kinda crummy designs, but it's not the reason the company failed.
I find the current state of pinball hopelessly boring. I sure hope someone shakes it up. But catering to nostalgic old men is the way to stay in business, so I won't hold my breath, I'll just hold onto my wallet instead.