Once they price operators out I won't be able to try out new machines for a few bucks. I would never buy a $9+K machine unless I got a few games in first. If I can't test drive I ain't buying, as simple as that.
Add in the sub par quality of many new games (code,ghosting, poor workmanship, bad optos, lack of support,...) and manufacturers will soon find the price ceiling for their products.