Philips is the only brand I trust.
If you want them to look like incandescent you'll want them around 2700-2800K. I'd not even go 3000K.
Cheap LED bulbs are just that. I've had CREE from Home Depot, great on color, but had some fail after 6-12 months. I've had other brands fail. Philips has been my go-to.... recessed lights, vanity bulbs for bathroom fixtures, they have candelabra bulbs for ceiling fans that are dimmable and actually work well with this wireless receiver thing we have with a dimmer feature on it, whereas FEIT dimmable bulbs flickered bad. My wife thought she was doing a good thing ordering those and I was like... "no no no.. you buy Philips. Their stuff actually works!"
I used to just go with what was cheap and believe some of it would last long enough... but these ratings of 50,000 hours, etc... that's the LEDs being used, not the circuitry used to drive them which seems to be crap in off-brand bulbs. I've gotten bulbs that were marked higher than 3k kelvin.. maybe 3200k and were *MORGUE BLUE*. I've had some marked under 3k that still weren't right, so you can't always trust the ratings.
Philips used to be expensive, but they're cheap enough nowadays. Not much different from other lesser brands. HD or Lowes should both stock them. I went with the economy Philips 3-packs for the regular style lamp bulbs.. think it was 3/$10. The bulbs aren't heavy, no big heat sink, they feel about as heavy as a regular bulb. Not one problem over years of use now. And the recessed Philips I've had for 6-8 years and no problems with any of those.
Sorry to be very opinionated on this, but been there done that..... sticking with Phillips any time I'm looking for LED bulbs.