Just so much to consider. For example, on the orders we place we are paying $400 in shipping (huge orders so its heavy). Then there is worker time, building to house all the LEDs, carrying a selection of 9 colors per style in two base styles and two domes for us alone etc. Comes out to be stocking 100,000's+ of bulbs to meet demands. However, if you know precisely what you want you may save a few bucks for sure, especially if just want a select amount of colors.
Although, markup isn't too insane in my opinion. For comparisons sake....
The big 5050 SMD in a frosted/clear dome is a common bulb(called a super with no cap):
$1.09 from Cointaker. I know they have a pinside code for ~15% off making them $.92 cents
$1.09 from Nifty
$.69 cents from CometPinball
$.75 from us at PinballBulbs, but $.63 cents when using code '15off' and buying more than 100 bulbs of any type $.67 when using code 'pinside' and buying in any amount big or small. I'm also happy to discuss even further discounts when buying in larger bulk, for example.
All these are also non-polarized so none of that cheap mess to worry with. When broken down and having the ability to order in a wide selection without having to order in the thousands of each, may be worth buying from US suppliers. I remember having to go through so much money in samples and time in the end to find exactly what I wanted. So much cheap crap out there that looked great in pictures, but arrived and was unusable.