I agree that everyone has different tastes and can do with their money what they like. I also hate it when they buy something like this and list the game for sale soon after. Then they give a huge list what they put into it from the $269 lighting kit to the price of the balls. This is one more thing driving up the prices of games by people probably not in it for the long haul.
There is a Dialed-In at The Sanctum and it is a very bright game. So I don't know about those "before" pictures they posted.