I probably will make a pin. And then 60 days before i announce it i make a photoshoot with a blanket over what cant be seen but highlikely is a new pin to let the pinfans wonder.
Charge a cheerleaderteam to give the pre announce day more glamour, make flyers. Make a website with the blindfolded pin and a countdown.
Think i will do something like that.
Or did i gave away to much now?