Quoted from YKpinballer:
If this thread is any indication all Stern has to do is say "LOTR... better sound, LED, $4,995. Gollum Premium LE $7,495" Marketing complete, people would be "wowed" by the price points alone. See how much of a competitive advantage that is? And all your minds would be blown that it was under $5k apparently, although I don't see why.
Because they would be undercutting themselves! You keep thinking Stern is this evil mastermind that will look to release games to hurt the other guy. Know who Stern is worried about? Selling their own @#$^% and their margins. They can't afford to just release stuff for their Dr Evil initiatives... they have to sell what they make and get the margins desired.
Your theory hurts Stern and their ability to sell their own games.