Pat Lawlor said something very wise in an interview when asked about licensed themes. He explained how today's younger generations are so relentlessly marketed to that by the time they are of an age to begin spending money, they are convinced that a "corporate" name or thing is better than an "original" one.
Even today, rather than people seeking out custom mod'ers to maybe drastically re-theme or custom build a machine, people look to the established corporate entity for the solution.