Quoted from billyboy:Remember, JJP has never sold out of a CE in the company's existence.
There are different factors to why this also is currently happening :
1) Covid-People at home with time/money and want the latest toy to entertain themselves.
2) Theme integration-Asset overload, they basically acquired an unprecedented amount of content (Great job JJP). Most people realize that it will probably never occur at this level again, so the frenzy took over.
3) Marketing-Proved that timing and proper launch techniques sell these games.
There's 500 CE's, but there's also 5000 LE's, so not all is lost.
It's great to see that the hobby is evolving and healthy in what seems to be "unstable times".
JJP also never had a CE with non-cosmetic differences before.
That silly ball lock is what is really driving up the demand.
FOMO is a marketer's best tool