Quoted from pinball_keefer:

This whole post gets it.
Not to rub it in but I'm pretty sure reading pinside the weekend before launch, we were going to be lucky to move 50 of these things.
I'm really sorry this happened. I think we can all agree that we didn't expect distributors to come at us with ALMOST DOUBLE the requests in total compared to the build amount. Should we have had it sorted beforehand? Probably. But we didn't, and I bet you didn't either, expect this overwhelming and frankly humbling demand. There was no history to indicate this.
So when the dust settled and we were in this situation, what could we do other than to work on reducing asks?
I thank all of you for your interest and we'll have it worked out better next time. I really didn't expect them to go so fast either, or even to be all gone on day 1.
I hope those that get shut out still consider an le because I think it's still a great game and has all the gameplay features of the ce.
Oh, and believe me or not, but website orders are a drop in the bucket compared to the total demand there was.