From what I’m reading, the story that many of you are now self-soothing yourselves with is, and I think JJP is feeding you is...
“Due to overwhelming demand that no one could have foreseen at JJP, so many CEs sold on our website that when we finally chose to take a look at the end of the day, it hit us for the first time that we will have to drastically cut back distributor allocations. Sorry everyone, it’s the demand that did this, the success of the title that did this, sorry.”
Bullshit. And many of you are taking this hook, line and sinker.
Here’s what happened:
1. JJP has strong and long-standing relationships with their distributors, large and small, and they knew full well what approximate allocation each one was ***expecting*** to get. In other words, they knew that some larger distributor would be furious if they would get only 5 when normally they get 10 and that a small distributor would be furious to know they would get 1 instead of 3.
2. Throughout the first day, and perhaps even by the minute, someone was at JJP was refreshing the website sales numbers and knew what was happening. There was no surprise at the end of the day. They were excited as hell and watching like a hawk.
3. They knew in advance that every direct sale would lead to one less allocation to some distributor. This is exactly the point of what JJP set up here to maximize profit.
4. To pull this maximizing off, the decision was made to purposefully delay sending distributors allocation numbers. They knew full well at in advance that leaving this gray area would lead to more profit for them. It was no accident, rather a smart calculation to maximize profit. If you think that it didnt cross their minds that sales could be high and that they just forgot to send out allocations, you are an idiot, sorry. They are not that clueless, the gray area was a tactic used to their advantage.
5. As they were actively watching the rapid website sales occur during the day, there came a point where instead of just knowing that there would be large disappointment from distributors, there would now be outcry, so they stopped the direct sales. In other words they waited until they maximized profit at the point where they thought they could still get away with it - could still placate their distributors with a game or two etc and spin some story.
6. JJP are not so clueless that they didn’t know that their distributors would have certain expectations or that some or many of their distributors were taking deposits.
The only thing clueless are those of you who think that JJP were so clueless and that it was only by accident that this cluelessness happened to accidentally line up exactly with maximizing profits that day.
In summary, JJP is a business and they reserve the right to maximize profits however they choose. And on Monday they did exactly that. They made calculated decisions not just one day at a time and leading up to Monday, but each and every minute that day to maximize profits.
They made the decision that the distributor and customer dissapointment they knew was coming was a trade-off for this profit and they took the profit. There was no conspiracy and nothing nefarious happened. Just a company making profit and we can’t fault them for this.
This is calculation for profit, not accident. Simple.
So don’t buy all the rest of the BS. Next time order direct.