Quoted from flynnibus:Coin drop doesn't have to pay for a piece of equipment's cost... It only has to pay for its deprecation and cost to operate. So high game costs means little as long as resale values are as strong as they are. What matters is the opportunity cost of the money/space, it's residual value, and how how much it earns.
It's an easy decision to put an 8k premium on the floor vs a 2k 20yr old game when the 8k game will earn more, and in today's market not likely lose any value vs what you paid for it.
Coin drop better be enough to pay for the cost of the NEXT piece of equipment and make money on top of that. That pin I bought several years ago might bring about what I paid for it, or a little less. Guess what? That new pin is now significantly more money and if your price per play is the same it will take longer to make up that additional cost all other things being equal. At some point, price per play comes under pressure and that is certainly the case now.
Because I am a pinball enthusiast, I will occasionally place a Stern Premium or a JJP LE game on location. IME, these Premium Sterns or JJP LE games don't earn any more money than a typical Stern Pro, plus more stuff breaks on them leading to more service calls and downtime. Oddly enough, there have even been instances where I have seen the Pro earn better than the Premium/LE version.