I think that pinball has to become more of a spectacle to draw in new players and game play will be second. I think just as many new people would throw a few quarters into WOZ irregardless of what the game play was. Put together a cheap package with lots of flashing lights, a few toys, some LCD displays, and few good call outs and you have something that makes money. It is almost like pinball needs to be rediscovered. The machine has to be an odd goofy skill game that no one can pass up on trying. As much as some of you shit on South Park, it made money. I would also bet that mammoth beast Hercules pulls in more than Star Trek or Tron on location. I think pinball has to get goofy to grab everyone's attention. More companies have to strike out with something different like Pin2k if they want to survive the next 20 years.

Something can "suck" and still make money. A claw or skee ball machine aren't things you would play for a few hours straight but as I understand it, they are better earners than pinball.