I only played one game, due to long lines and waiting times but first impressions were pretty good.
I especially liked the LCD and how the call outs from the movie are integrated with the game. I did think the bowling alley was a bit gimmicky, and it was hard to see what was going on there. You need good and strong flippers too to get up all the ramps (something the game was struggling a bit with)
Hard to say anything about the flow or layout after just one game, but definitely left better impression on me than the Hobbit.