I know quite a few die hard Beatles Fans/Collectors and have sent them images of this machine to get their take. All were laughing at the price after a few google searches of the the pinball market. What was really interesting is I got 3 people that did not know each other have the same feedback as to what they would spend that kind of money on as it relates to pinball. If there was an old Beatles machine from that time frame that was re-made with some modern tech that would excite real Beatles fans not some re-packaged theme. I thought that was an interesting response.. Now from my perspective the game is the ugliest thing I have ever seen. Second there is nothing special about it compared to whats already on the market so hopefully they have plenty of uninformed buyers and if their are a lot of those uninformed buyers out their then it looks like a win for Stern. I just think it's a silly looking machine and a totally unreasonable ask for the quality of product. There is an old saying in the car business "there's an ass for every seat" and it looks like there are plenty of ass's buying these ugly machines.