Great video and 'fair', they weren't moving at warp speed or anything.
I don't see wanting to swap pinball playfields like console discs, but I imagine I could rotate games once a month easily or something.
The real money here is for ops, having a spare playfield in their trunk and rotating games from location to location way more frequently.
Since it is the entire playfield that pops out, obviously they can make any kind of game they like. The only "downsides" I can think of are:
-engineering costs associated with the process
-Things like the LCD are swapped with the playfield, so there are some redundant costs
But so far Heighway is making competitively priced games.
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