Poolesville, MD
Quoted from PBFan:All Limited Edition means is that they will make a certain number and never make any more. It doesn't mean (despite what many people think) "Low Volume Edition". Limited Edition is simply a marketing ploy to entice consumers to get on board as soon as possible because "when there gone there gone". The challenge for the company is to find that sweet spot - make just enough that they sell like hotcakes and just a few left over. It is a great marketing strategy quite simply because it works. Unfortunately, the side effect for a hobby like ours is that it drives speculative buyers and in turn drives up prices. However, this price increase has allowed Stern to stay in business and make some great pins recently.
Unfortunately most of us aren't rich enough to own them all - but that's capitalism baby!
Exactly - and now in most cases with toys/collectibles/and the such, they don't even do the "certain number" anymore, as the number isn't certain. It's just however many they can sell until they decide to stop making them, yet they can still market them as "Limited Edition". If you think about it - every single Lego set ever sold should be "Limited Edition" because eventually they will stop making them. Let's hope that strategy doesn't spread to pinball - at least they are still going with a hard number.
