Quoted from WackyBrakke:
It’s just a new fancy term that marketing people came up with.....dramatic. Sorta like weather people coming up with terms like polar vortex or bomb cyclone.....etc
Yup. After watching enough guests on Ridiculousness, I've learned that purely a marketing front for a brand to say "hey, like, we're all about love, and loving each other, and doing what you love to do, you know?" (millennial audience then clapping wildly)
... when in reality it's just a ploy to get young people loyal to their product and make more money because only 1% of businesses out to change the world truly mean it. The rest (*cough* Stern *cough*) are just in it for the money.