Quoted from jackd104:Lifestyle brands: Harley Davidson, Nike, Apple. They are, like, brands that define a lifestyle for its customers.
Harley Davidson: Yes, get a tattoo, drink beer & act like a tough guy on Sundays
Nike: Yes, drink smoothies, play racquetball or listen to hip hop music (We the best!)
Apple: ummm, not really...don’t we all have a laptop & cell phone?