(Topic ID: 245449)

How is Stern pinball a "lifestyle brand"?


By HighProtein

4 months ago



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  • 92 posts
  • 62 Pinsiders participating
  • Latest reply 37 days ago by TheRudyB
  • Topic is favorited by 3 Pinsiders

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    #78 67 days ago

    A big one around us seems to be North Face or Patagonia. Not sure everyone who wears it is "outdoorsy" but that's the lifestyle I feel that those brands have created. It does seem that Stern is trying to build their brand with the whole Stern Insider thing. They also seem to be doing most of their photo shoots with Jack Danger and going for a bit of a hipster / barcade vibe.

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