(Topic ID: 245449)

How is Stern pinball a "lifestyle brand"?


By HighProtein

4 months ago



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  • 92 posts
  • 62 Pinsiders participating
  • Latest reply 42 days ago by TheRudyB
  • Topic is favorited by 3 Pinsiders

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    #20 4 months ago

    The difference here between regular brands and successful lifestyle brands (like Red Bull) is that lifestyle brands see identity and subculture as the greater ends. They go above and beyond traditional marketing so they can embed themselves in their audience’s lives in the long run, instead of co-opting a subculture for short-term gain.

    #22 4 months ago
    Quoted from Hazoff:

    What the hell is a "lifestyle brand" anyway?

    Any brand with a fan club

    #47 4 months ago
    Quoted from drfrightner:

    There is a lot of innovation that can happen in pinball

    Pinball is old school too much innovation and it is no longer pinball think virtual pinball

    #74 4 months ago
    Quoted from jwilson:

    “Pinball 4 Life!”
    [quoted image]

    Wilson you need to get out more

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