(Topic ID: 245449)

How is Stern pinball a "lifestyle brand"?


By HighProtein

4 months ago



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  • 92 posts
  • 62 Pinsiders participating
  • Latest reply 37 days ago by TheRudyB
  • Topic is favorited by 3 Pinsiders

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    #16 4 months ago

    Every time I see that ridiculous "Lifestyle Brand" tag, it makes me think they are trying to target groups of swingers. For those of you who aren't informed on modern culture, swinging couples do not refer to themselves as swingers any more...they call it "the lifestyle".

    #30 4 months ago
    Quoted from cooked71:

    Makes me laugh when Stern try to push this. There are definitely brands that can be called lifestyle brands, but Stern is definitely not one of them.
    I remember a comment from Stern about how they see themselves like Harley Davidson. But they really haven’t succeeded in injecting any emotional connection into the brand. I seriously doubt it’s even possible with Pinball.
    They did make a Supreme pinball machine however- that’s probably as close as they’ll get to a lifestyle brand.

    Well, they have already started down the road of selling overpriced ugly t-shirts. Maybe they can build Stern dealerships along every major highway, just to sell overpriced t-shirts instead of pinball machines. Just like Harley...

    #35 4 months ago
    Quoted from benheck:

    Didn't Harley also jack their prices to the sky then it all came crashing down when their customers aged out of the hobby while young people had zero interest in motorcycles?
    "Those who do not learn from history..."

    Yup...know the story all too well. I live 15 minutes from Harley's (soon to be) only US plant. I also know a few former workers there who have paid the price for management foolishness.

    2 months later
    #88 37 days ago

    Here you go....can't wait until they come out with the new line of Stern branded underwear.

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