Lifestyle brand? No, too many knuckleheads, degenerates and fringe lunatics are attracted to pinball, anyways.
Largest maker of pinball and filler of dreams? Yes, definitely.
Everyone’s Feeling the Stern or will be this year. Stern is so hot, they are on fire!! That makes them an American powerhouse of pinball themed design, manufacturing and digital content. Every other major pinball company summed together equals about 25% of Stern’s size.
There have been issues with various Stern pinballs and drama around some of the resolutions, but that pales in comparison to the remaining drama and intensity that goes around. Stern is low maintenance with little drama and they deliver what you buy. I can see why they are so popular.