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The difference here between regular brands and successful lifestyle brands (like Red Bull) is that lifestyle brands see identity and subculture as the greater ends. They go above and beyond traditional marketing so they can embed themselves in their audience’s lives in the long run, instead of co-opting a subculture for short-term gain.
Quoted from Hazoff:What the hell is a "lifestyle brand" anyway?
Any brand with a fan club 
Quoted from drfrightner:There is a lot of innovation that can happen in pinball
Pinball is old school too much innovation and it is no longer pinball think virtual pinball
Quoted from jwilson:“Pinball 4 Life!”
[quoted image]
Wilson you need to get out more
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